This policy explains what this website collects, why, and what happens to it. It describes what the site actually does today; if that changes, this page changes with it.
Last updated: 10 October 2026.
What we collect
When you use the contact form. Your name, email address and message, so we can reply. Submissions are stored in the site database and are visible to the site administrator.
When you subscribe. If you opt in to updates, your email address, so we can send them. You can ask us to remove it at any time.
Automatically, for security. Our security plugin records IP addresses, request details and failed login attempts in order to block malicious traffic. The web host also keeps standard server access logs. This happens for every visitor and is not tied to an identity. The login and registration forms use Google reCAPTCHA to tell people from automated scripts: it sends Google information about your browser and how you use the page, under Google’s privacy policy and terms.
Visit statistics (Google Analytics). We use Google Analytics 4 to see which pages are read and how visitors find them. When a page loads, Google’s script records the page address, the page you came from, your browser and device type, screen size, an approximate location (country and city, worked out from your IP address) and some interactions such as scrolling and clicks on links to other sites. Google Analytics 4 does not log or store IP addresses. We see the results as aggregated reports and do not use them to identify anyone. Visits by logged-in site administrators are not measured.
Anti-spam. Contact and comment forms include a hidden field that ordinary visitors never see or fill in. Submissions that fill it are treated as automated and discarded. No additional personal data is collected by this check.
Advertising
Ads on this site. This site shows ads served by Google through the AdSense programme. To serve them, Google and its advertising partners use cookies and similar technologies. These advertising cookies are set by Google as a third party — we do not set them, see their contents, or control them. Google explains how it uses this data in How Google uses information from sites or apps that use its services.
What that means for you. Advertising cookies let Google and its partners serve ads based on your visits to this site and others. You can turn off personalised advertising in Google’s Ads Settings (adssettings.google.com), and opt out of interest-based ads from many other vendors at aboutads.info/choices. Turning personalisation off does not remove ads — it makes them non-personalised.
Consent. Where the law requires it — for visitors in the EEA, the UK and Switzerland — we ask for your consent before advertising cookies are set, and you can change or withdraw it at any time using the cookie controls shown with the ads. Google Analytics is not behind a consent prompt: it runs for every visitor, and the section on your choices below explains how to switch it off.
What we do not collect
Apart from Google Analytics and the Google advertising described above, the site runs no other tracking scripts: no social-media pixels, no session recording and no cross-site profiling of our own. We do not sell your personal data.
Cookies
Google Analytics sets two cookies on this site for every visitor: _ga, which tells one browser apart from another, and _ga_Q0NQP9YC1C, which keeps track of the current visit. Both expire after two years unless you clear them. Logging in sets WordPress session cookies so the site can keep you signed in. The security plugin may set a cookie to recognise a known-good visitor. Separately, Google sets advertising cookies as described under Advertising above — those are third-party cookies, not ours. You can block or delete cookies in your browser settings; the articles remain readable without them.
How long we keep it
Contact form messages and subscription details are kept until they are no longer needed or until you ask us to delete them. Security logs rotate automatically after a short period. Google Analytics deletes visit-level data after the retention period set in our account (14 months at most); the aggregated reports remain. Backups of the site are retained for operational recovery.
Your choices
You can ask what personal data we hold about you, ask for it to be corrected, or ask for it to be deleted. Use the contact page and we will respond. Where a legal obligation requires us to keep something, we will say so rather than delete it quietly.
To stop Google Analytics measuring your visits, block cookies for this site or install Google’s Analytics opt-out browser add-on. Google processes analytics and advertising data on its own servers, which may be outside your country; its privacy policy covers what it does with that data.
Changes
If the site starts collecting something new, such as another measurement tool, a newsletter or a payment flow, this page is updated before that change goes live, not after, and the date at the top changes with it.